Tyrone Probert | Cloud Pay integration

CLOUD PAY + WORKDAY INTEGRATION

Client //

Cloud Pay

Roles //

Concept /Art direction/ Digital Design & illustration

The Brief //

Working on a long-term contract at Bray Leino advertising agency, we were tasked with a new challenge. Create a stand-out multi-channel campaign idea for CloudPay that creates distinction for the CloudPay and Workday partnership and integration opportunities.

Organizations with a global workforce often experience a disconnect between their HR and payroll operations, exacerbated by manual processes and complex workflows across multiple platforms. Since 2012, CloudPay has partnered with Workday to enable international businesses to unify their global HCM and payroll systems and reap the benefits of having a single source of information and automated, standardized processes. The client wanted to Increase their Workday account activation in the AMERICAS and EMEA regions by standing out in an increasingly crowded space.

The Solution // OH YEAH! INTEGRATION

Great software and technology just feels right. It's seamless, integrated and intuitive. It’s what separates great tech companies from the rest. It's a feeling sometimes hard to describe. It's definitely ‘Oh yeah!’.

We communicate how different the feeling is when you work with our technology. It's like nothing you’ve ever experienced. It’s like another world.

It makes us stand out. We visualised how to bring this spectacular feeling to life and how we balance that idea within the brand guidelines by incorporating the brand cloud shape, modernising the icons and the use of a clean white background in our concept.

Results //

+ The client loved the ad concept so much that they decided to roll it out into a fully integrated campaign and want to enter it for awards.

+ It's early days in the campaign but signs are positive that they will hit and exceed their targets.

+ Art direction and design across the marketing mix