Client //
Staropramen UK/ Bray Leino
Roles //
Senior Art Director
The Brief //
Connect Staropramen to film and food through a true insight with an unexpected brand act that sparks talkability.
The Solution //
The insight - People love a beer a snack and a movie but munching and crunching ruins the experience.
We created a new kind of snack that gives beer and film lovers what they’re really looking for. A cinema snack experience that has the tastes they love, eliminates the noise they hate and goes great with a nice cold beer.
We elevated the classic macaron into the ideal movie snack – inaudible
+ Hand-crafted by master pâtissiers
+ Captured cinema snack flavours
+ Pairs perfectly with Staropramen flavour profile
+ Bespoke, acoustically engineered packaging for total silence
+ A cinematic launch film for Staropramen social channels.
+ Influencer partnership to reach audience
Results //
+ We set a new bench mark for Staropramen brand acts
+ 11 Million impressions
+ 2.5 Million engagements
+ We delighted our clients at Staropramen, as well as all countries in the various regions
